MASTERING MARKETING PRINCIPLES & PRACTICE - Classic Training & Development for Marketing Executives/Officers and Managers

Marketing brochure.pdf

This is a Classic Training and Development Programme designed to equip Sales/Marketing/Business Development Officers, Executives and Managers with the competences much needed to excellently and proficiently executive the fundamentals of  Marketing deliverable especially in providing strategic ingenuity that will optimally align their Workforce with the organizational objectives and values.

In recent times, the functions have been seen as among those on which the daily business routines of organizations depend on. This perspective is more involving and deeper in meaning. Therefore this course will guide the classic and professional discussion on Marketing Principle and Practice.

 Expectations

Upon completion of this course the successful participants will have reliably demonstrated the ability to: 

a. Identify basic concepts of modern Marketing processes in other to deploy them in the wider operational functions

 b. Apply the principles learnt and skill acquired to improve on  individual competence and organizational outlook. 

c. Identify the common global best practice in Marketing Management domain and be able to apply in his/her day-today work.

 d. Provide the much needed support to the superiors and subordinates in the organization due to a thorough understanding of the fundamentals of Sales/Marketing Skills and other functional competences and efficiencies .

COURSE OUTLINE

•Basics of Marketing

•Marketing Roles in the Organisation

•The Changes in Market Environment

•Understanding the Consumer

•Customer & Buying Behaviour

•Information & Marketing Decision

•Market Segmentation

•Selling your Products

•Product Development & Branding

Strategic Business Communication
Teamwork & Team Building
Customer Engagement & Relationship Management.
Market place and Development of Marketing Channels
Territory & Logistics Management
Sales & Marketing Strategy
Marketing Communications
Advertising & Public Relations

Personal Selling

Pricing & Selling Your Price

Managing Marketing Feedback

Personal Effectiveness

The Habits of Highly Effective Marketers

Sales/ Marketing Proposals & Presentations

Marketing Planning, Surpassing Your Targets

Competition  & Market Intelligence

Group Discussions & Presentations

Case study & Tests

Summaries and Synopses

brochure.pdf